In today’s competitive job market, attracting and retaining top talent is essential for businesses to thrive. But it’s not just permanent employees that this applies to.
Last year, several sources cited 40 percent as the percentage of contingent workers in the labor force, with others estimating that contingent workers now comprise up to 50 percent of the average company's workforce.
As organizations shift towards contingent work arrangements, attracting, engaging and re-engaging these workers is just as important as your company’s permanent workforce strategy.
With that in mind, in this blog we explore five strategies that can help your business improve its talent attraction efforts and better engage contingent workers - ensuring that your company has access to the best talent pool possible.
Why Focusing on Contingent Workforce Engagement is Critical
Contingent workers are non-permanent employees who work on a project, contract, or freelance basis. Talent attraction, in this context, refers to the process of drawing skilled contingent workers to your organization by showcasing what makes your company a great place for them to work.
Engaging contingent workers effectively can help businesses fill critical skill gaps, maintain productivity, and foster innovation. A diverse workforce, including full-time employees and contingent workers, can bring fresh perspectives, unique skill sets, and valuable experience to your organization.
5 Strategies to Improve Contingent Workforce Talent Attraction
#1 - Build Your Brand as a Contingent Worker “Employer of Choice”
To attract top contingent talent, it's crucial to position your organization as an "employer of choice” for these workers. Communicate your company's culture, values, and the unique value proposition that your business offers to contingent workers.
This could include sharing success stories of your past and current contingent workers on your website and social media channels, as well as making sure to promote a collaborative and inclusive work environment for your contingent workers. Making your company more appealing to contingent workers can help you to better attract top talent in your industry.
#2 - Leverage a Vendor Management System to Gain Visibility and Control of Your Contingent Workforce
An easy-to-use Vendor Management System (VMS) will provide valuable insights and analytics to help you optimize your contingent workforce. By analyzing data on worker performance, costs, and trends, you can make informed decisions to improve your talent attraction and engagement strategies.
In addition, a VMS can help ensure compliance with labor laws and regulations by automating the tracking of relevant documentation, work authorizations, and contract terms. This reduces the risk of non-compliance and associated penalties, protecting your organization's reputation and ensuring a positive experience for contingent workers.
#3 - Focus on the Candidate Experience
One of the most effective ways to improve your contingent workforce talent attraction is to ensure that contingent workers have a good experience while with your business. This improves the likelihood that you’ll be able to re-engage contingent workers in the future, and that they’ll recommend your brand as a good place to work to their peers.
Regularly check in with your contingent workers to address any concerns or questions they may have. Ensure they have access to the necessary resources, tools, and support to excel in their roles. This ongoing communication and support can help build trust and enhance the overall experience for contingent workers.
#4 - Make Sure You Partner With the Right Staffing Agencies (and Manage Them Effectively)
Contingent workers are typically sourced through staffing agencies, so to improve talent attraction you’ll want to ensure that your business is partnering with the right vendors.
Set clear performance metrics and KPIs for your staffing agency partners to ensure they are consistently delivering high-quality candidates, and measure the results with your VMS. Regularly review their performance and provide feedback to help them improve their candidate sourcing and screening processes.
#5 - Take Candidate Feedback on Board
In addition to building a world-class candidate experience, conduct regular surveys and feedback sessions with your contingent workers to gather insights on their experiences and suggestions for improvement. This will help you identify any areas where your organization can improve its talent attraction and engagement strategies.
By acting on this feedback and implementing changes to improve the contingent worker experience, you can further enhance your organization's reputation as a desirable employer for contingent workers.
The Conexis Difference
Conexis VMS has been built on the latest technology and designed with the user in mind. Our innovative Vendor Management System has been designed specifically to be the world’s easiest VMS.
Interested in learning more about Vendor Management Solutions?
Whether you are looking for a new VMS Solution, or just getting started, we are here to help. See how easy Conexis is to use by taking a quick 2 minute Self-Guided Tour. Contact Us for a Free No-Obligation Consultation to discuss your workforce challenges (and get immediate actionable insights) or Book a Personal Demo Today!
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